Pharmaceutical and healthcare brands have long relied on healthcare professionals (HCPs) and key opinion leaders (KOLs) to help shape perception, build credibility, and ultimately influence better care.

When Season 1 of FIXING US debuted on NBC in the US, we followed four people with chronic health conditions as they embarked on their journeys to better health with the help of not only their families, but a whole network of US health system stakeholders, from doctors’ offices to hospitals, pharmacies and med tech companies.

John’s Story follows one patient’s honest struggle with type-2 diabetes from denial and hidden chocolate wrappers to a renewed sense of control and health-enablement, driven by family support, positive lifestyle change.