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Newsletters and News
Disease Awareness Days, Weeks and Months…Do they work?
Disease Awareness Days, Weeks and Months…Do they work?
Authentic patient journeys are revolutionising global healthcare innovation systems
Authentic video content that brings to life patient journeys can play a significant role in supporting and influencing the healthcare and...
Rethinking Health Content: Why Patient Struggles can be more engaging than their Successes
When it comes to health content, conventional success stories have long been a popular format. We've all seen them. These stories...
For truly engaging health content, forget storyboards and make something authentic!
Dynamic production using crews, remote-filming devices and video diaries creates more engaging and inspiring health content than via...
Taking a closer look at how content focused on engagement leads to better health outcomes
Health-related brands create content for many reasons including to raise awareness, to differentiate from competitors, to drive sales, to...
What is patient-engagement?
The term patient engagement has been around for decades and has exploded in healthcare over the past 15 years with the rapid rise in...
The effects of authentic and engaging content on viewers and brands
We wanted to share with you some research we have about what “high engagement” means to viewers and brands. New independent quantitative...
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