Newsletters and BlogsDisease Awareness Days, Weeks and Months…Do they work?Disease Awareness Days, Weeks and Months…Do they work?
Newsletters and BlogsAuthentic patient journeys are revolutionising global healthcare innovation systemsAuthentic video content that brings to life patient journeys can play a significant role in supporting and influencing the healthcare and...
Newsletters and BlogsRethinking Health Content: Why Patient Struggles can be more engaging than their SuccessesWhen it comes to health content, conventional success stories have long been a popular format. We've all seen them. These stories...
Newsletters and BlogsFor truly engaging health content, forget storyboards and make something authentic!Dynamic production using crews, remote-filming devices and video diaries creates more engaging and inspiring health content than via...
Newsletters and BlogsTaking a closer look at how content focused on engagement leads to better health outcomesHealth-related brands create content for many reasons including to raise awareness, to differentiate from competitors, to drive sales, to...
Newsletters and BlogsWhat is patient-engagement?The term patient engagement has been around for decades and has exploded in healthcare over the past 15 years with the rapid rise in...
Newsletters and BlogsThe effects of authentic and engaging content on viewers and brandsWe wanted to share with you some research we have about what “high engagement” means to viewers and brands. New independent quantitative...